Global communications veteran Chris Wade, WPP’s Director of Communications and Corporate Affairs, has announced his departure after 13 years with the company. Wade has been instrumental in reshaping WPP’s public profile, helping steer the company through rebranding efforts and global crises such as the COVID-19 pandemic and geopolitical events.

A WPP spokesperson confirmed the news in an internal announcement and via a LinkedIn post by Wade himself, noting his decision to pursue new opportunities as the holding company transitions to its next strategic phase . Notable highlights of Wade’s tenure include enhancing WPP’s online presence, strengthening its public affairs apparatus, and guiding its corporate communications during periods of market volatility .

Stepping into Wade’s shoes is Michael Frohlich, returning to WPP after leadership roles at Weber Shandwick. Frohlich, who previously led Ogilvy PR in the UK and EMEA and served as UK CEO for Ogilvy, brings extensive experience in integrated communications and client transformations. His appointment reflects WPP’s commitment to maintaining strong communications amid broader corporate realignment.

In a statement, WPP Chairman Mark Read praised Wade’s “deep experience, astute judgment and steadfast support” during significant transitions, including rebranding efforts and geopolitical challenges. Expectation is high that Frohlich’s leadership will ensure continuity and reinforce WPP’s external reputation and stakeholder engagement.

As WPP undergoes executive shifts—with CEO Mark Read set to exit at the end of 2025—this communications change is part of a broader strategy to align talent and leadership across functions. The company looks set to complete this leadership refresh while maintaining the momentum of its global creative and technological position.