India’s flagship ‘Make in India’ programme is poised to receive a significant boost as the government prepares to roll out Direct-to-Mobile (D2M) broadcasting technology, a move that could revolutionize how content is delivered to citizens and elevate the country’s position in homegrown tech innovation.

According to an ANI report, the Centre is actively working with multiple stakeholders to accelerate the development and mass production of D2M-enabled mobile phones within India. This technological shift will allow users to receive multimedia content—including live TV, weather updates, and emergency alerts—directly on their smartphones without relying on cellular data or internet connectivity. The innovation is expected to strengthen the digital infrastructure while also encouraging domestic manufacturing and reducing dependency on foreign technology.

Industry leaders and government officials view this initiative as a convergence point between media broadcasting and telecom sectors, with D2M technology leveraging the country’s vast broadcast infrastructure to reach millions of users, especially in remote or low-connectivity areas. “This could transform India’s communication landscape and give a new dimension to our self-reliance in technology,” an official involved in the initiative told ANI.

The government is also in talks with mobile manufacturers to embed D2M capabilities in upcoming devices, which would be developed and assembled under the Make in India umbrella. By pushing for localized production, officials believe the initiative could create new job opportunities, bolster electronics exports, and enhance the resilience of India’s supply chain in the digital communication ecosystem.

The D2M project is being closely monitored by the Ministry of Information and Broadcasting in coordination with the Department of Telecommunications. Pilot testing has already begun in select cities, and public service broadcasters like Prasar Bharati are expected to play a crucial role in driving the content delivery aspect of the service.

As the country looks to blend innovation with economic empowerment, the introduction of Direct-to-Mobile technology marks another chapter in India’s journey toward technological sovereignty and inclusive connectivity.