In a landmark moment for Indian fashion and global representation, Ananya Panday has been named the first official Indian brand ambassador for CHANEL, one of the world’s most iconic and revered luxury houses.

The 26-year-old Bollywood actress now joins the elite club of international personalities representing the French group, marking a powerful crossover between Indian elegance and global haute couture.

The announcement, first revealed by Business of Fashion, celebrates not only Ananya’s personal rise in the world of style but also CHANEL’s growing interest in India’s influence on global fashion narratives.

Speaking to BoF, the brand noted, “Ananya characterises a generation of evolving tastes and fiercely independent identities who navigate the world with their curiosities. Her values resonate with CHANEL, making her the perfect choice to represent the house.”