Sony Music Entertainments India and Tiger Baby Films yesterday announced their collaboration for Tiger Baby Records, a music label that aims to nurture new music talents.

Led by directors Zoya Akhtar and Reema Kagti, Tiger Baby along with Sony Music Entertainment India has joined hands with singer-composer Ankur Tewari for the endeavour, a PTI report said.

Tiger Baby Records is also set to feature original music of various styles by different artists, curated by Tewari.

An IANS report quoted Zoya as having told entertainment outlet Variety, “Music has always been a vital part of our storytelling, and with Tiger Baby Records, we want the music to be the main story. Partnering with Sony Music India allows us to bring our vision to life and provide a platform for indie, homegrown talent to shine.”

Among its latest projects, Tiger Baby Records has collaborated with a jewellry brand on a wedding-themed song composed by Abhishek-Ananya and performed by Poorvi Koutish, with a music video directed by Kagti.

Additionally, the label recently released the soundtrack for ‘Superboys of Malegaon’.

Tewari added: “Tiger Baby Records is all about fostering an environment where creativity thrives. I’m thrilled to be a part of this journey where we get to build a legacy with artists who are using the power of their voice to express freely.”