Bollywood superstar Ajay Devgn, fresh off the success of ‘Singham Again’, is stepping into the future of AI-driven storytelling with the launch of his new media venture, Prismix.

The company aims to redefine content creation through generative AI, offering filmmakers, brands and creators cutting-edge tools to craft high-quality, scalable and visually compelling narratives, IANS reported from Mumbai.

Ajay Devgn will serve as Chairman of Prismix, leading a distinguished team that includes Danish Devgn (Co-Founder & Chief Business Officer), Vatsal Sheth (Co-Founder & Chief Executive Officer) and Sahil Nayar (Co-Founder & Chief Creative Officer).

Speaking about his latest venture, Ajay Devgn said, “With Prismix, we are stepping into the future of storytelling. AI is not just a tool but a creative partner that can help filmmakers and brands bring their vision to life in ways never imagined before. Our goal is to revolutionize media by making high-quality, AI-driven content more accessible and scalable.”

Co-founder Danish Devgn highlighted the company’s mission, stating, “Prismix is about bridging the gap between technology and creativity. AI offers endless possibilities, and we are here to harness its full potential to empower creators, brands, and storytellers.”

Sheth added, “We aim to redefine entertainment and guide AI in media. Prismix is committed to creating an ecosystem where storytelling meets efficiency, enabling stunning content production at scale.”

With a focus on AI-powered storytelling, Prismix will produce short films, series, animated graphic novels, music videos, corporate content and social media campaigns.

Co-founder Nayar emphasized the limitless possibilities of AI-driven creativity by saying, “Creativity should never be limited by resources or technology. With Prismix, we are breaking barriers, allowing imagination to flourish through AI-powered storytelling.”