Snap Inc. has announced the promotion of Ajit Mohan to the position of Chief Business Officer, as revealed in its Q4 2024 investor letter.

Mohan, who previously served as President of APAC, played a key role in expanding Snap’s presence across the region over the past two years, The Economic Times reported.

In his new role, Mohan will be responsible for scaling Snap’s global advertising business, as well as leading the company’s revenue product and business operations teams to enhance partnerships and drive monetization.

The announcement comes alongside Snap Inc.’s Q4 2024 financial results, which highlighted a 16 percent year-over-year revenue growth, an increase in daily active users (DAU) to 453 million, and a 131 percent YoY growth in Snapchat+ subscription revenue.