Snap Inc. has appointed Ankit Goyle as its new head of India marketing.

Goyle brings over a decade of experience in the tech and retail sectors, including a notable nine-year tenure at Apple, where he most recently served as the Head of Category Marketing & Demand Generation for iPhone and AirPods.

In his new role at Snap Inc., Goyle will be responsible for establishing and driving the marketing function in India, with a focus on furthering Snapchat’s mission of empowering self-expression and fostering connections.

In a LinkedIn post, he said, I’m thrilled to join Snap Inc. as the Head of India Marketing, where I’ll be setting up the marketing function and contributing to Snapchat’s mission.”