In a strategic move to strengthen its Connected TV business, Network18 has appointed Shobit Arora as the National Head of Connected TV for its flagship news channels—CNN News18, CNBC TV18, and CNBC Awaaz.

Arora, a seasoned media professional with over 14 years of industry experience, brings a wealth of expertise to his new role. Prior to joining Network18, he served as Deputy General Manager of Connected TV at India Today, where he played a key role in expanding the brand’s digital presence. His career trajectory also includes pivotal stints at Oracle and BTVI, further establishing his credentials in the media and technology sectors.

Arora’s journey in the media industry began in 2008 at Bennett Coleman & Co. (Times Group), where he honed his skills and gained deep insights into the evolving media landscape. His diverse experience positions him uniquely to lead the growth and innovation of Network18’s Connected TV initiatives, ensuring the group remains at the forefront of digital transformation in the news broadcasting space.

In his new capacity, Arora will oversee the expansion of Connected TV strategies for Network18, focusing on delivering engaging and innovative content across CNN News18, CNBC TV18, and CNBC Awaaz. His appointment reflects Network18’s commitment to adapting to the rapidly evolving viewing habits of audiences and leveraging cutting-edge technology to enhance user experiences.

Network18’s move to bolster its Connected TV capabilities comes at a time when the digital streaming industry is witnessing exponential growth, with audiences increasingly gravitating toward on-demand and internet-based television platforms.

This strategic addition to the team underscores Network18’s vision to lead in digital content innovation while reinforcing its leadership in the news broadcasting domain.