Virgin Music Group, a leading global independent music company, has announced a strategic partnership with Hungama Digital Media, South Asia’s digital entertainment powerhouse.

This collaboration is set to take Indian regional music to global heights, expanding audiences for a diverse range of music through Virgin Music’s extensive distribution network.

The partnership will see Virgin Music leverage Hungama’s substantial catalogue, which includes content from major labels such as SVF, Grassroute, OTV and a collection of iconic Bollywood soundtracks. This collaboration will bring Indian regional music to previously untapped global audiences, highlighting the rich diversity of the country’s music culture.

Virgin Music Group aims to deepen its presence in India, tapping into the regional expertise and vast user base of Hungama. Amit Sharma, Country Manager of Virgin Music Group India, expressed his excitement about the partnership and stated  this collaboration will expand Virgin’s reach in India and enable their songs to reach new global audiences.

Siddhartha Roy, CEO of Hungama Digital Media Entertainment, emphasized the importance of this milestone by adding, “Our partnership with Virgin Music Group marks a significant step in taking Indian regional music to global audiences. By utilizing Virgin’s extensive network, we’re offering our artists unparalleled exposure, helping them reach new markets and unlocking fresh growth opportunities. It’s an exciting time for Indian music, and we’re proud to lead this global expansion.”