Financial services company Shriram Finance Ltd. has unveiled its latest campaign, ‘#TogetherWeSoar’, an ode to the transformative power of partnerships.

The campaign captures the essence of India’s unstoppable spirit and Shriram Finance’s unwavering dedication to being a trusted partner in the financial journeys of millions, a media statement stated.

At the heart of the campaign is cricketing legend Rahul Dravid, known for his resilience and unflinching commitment. Dravid steps into the role of Shriram Finance’s brand ambassador, sharing his personal philosophy of perseverance and teamwork to inspire others to embrace partnerships that empower them to soar higher.

The ad film, brimming with moments of hope and triumph, portrays Dravid encouraging individuals from all walks of life to rise above challenges with the right support system.

Veteran actor Naseeruddin Shah adds gravitas to the campaign as the voice of the Hindi version of the film, titled ‘Har Indian ke Saath: Judenge. Udenge’. Shah’s narration, rich with emotion and conviction, underscores the campaign’s message of unity and progress.

Adding further regional depth, Academy Award-winning lyricist K.S. Chandrabose and celebrated Tamil lyricist Madhan Karky contribute lyrics to the Telugu and Tamil versions, ensuring the campaign resonates with audiences across India’s diverse cultural tapestry.

The campaign will be launched across a wide array of platforms, including television, digital media, print and outdoor advertising, as well as in select theaters nationwide. Viewers will also experience the campaign during marquee events such as the Pro Kabaddi League for which Shriram Finance has partnered, ensuring extensive reach.

Commenting on the campaign, Elizabeth Venkataraman, Executive Director of Marketing at Shriram Finance, said, “‘Together, We Soar’ encapsulates our dedication to helping Indians overcome challenges and achieve their dreams. Through our tailored financial solutions, whether it’s fixed deposits, vehicle financing, business loans, or gold loans, we aim to create meaningful connections that empower our customers.”