Samsung TV Plus adds 4 Viacom18 FAST channels

Samsung TV Plus has partnered with Viacom18 to introduce four new free ad-supported streaming (FAST) channels exclusively for Samsung Smart TV users in India.

The lineup includes Superhit Beats, Kaanphod Music, Fully Faltoo and Colors Infinity Lite, each catering to unique audience preferences and enhancing the streaming service’s content variety. These additions reflect Samsung’s commitment to delivering diverse and engaging viewing options.

Kunal Mehta, Head of Partnerships at Samsung TV Plus India, expressed excitement about the collaboration, noting, “We are thrilled to welcome Viacom18 as a partner on Samsung TV Plus. This partnership aligns with our goal of offering viewers in India an expansive selection of entertainment tailored to their interests.”

Available to Samsung smart TV users free of charge, Samsung TV Plus provides access to over 100 live TV channels and a library of on-demand content, making it a robust alternative to traditional cable.

Anshul Ailawadi, Business Head of the Youth, Music and English Entertainment cluster at Viacom18, highlighted the strategic move, stating, “This collaboration with Samsung TV Plus marks a bold step for Viacom18, offering premium and interactive entertainment that resonates with today’s audiences.”

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Samsung TV Plus adds 4 Viacom18 FAST channels

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