Samsung TV Plus has partnered with Viacom18 to introduce four new free ad-supported streaming (FAST) channels exclusively for Samsung Smart TV users in India.
The lineup includes Superhit Beats, Kaanphod Music, Fully Faltoo and Colors Infinity Lite, each catering to unique audience preferences and enhancing the streaming service’s content variety. These additions reflect Samsung’s commitment to delivering diverse and engaging viewing options.
Kunal Mehta, Head of Partnerships at Samsung TV Plus India, expressed excitement about the collaboration, noting, “We are thrilled to welcome Viacom18 as a partner on Samsung TV Plus. This partnership aligns with our goal of offering viewers in India an expansive selection of entertainment tailored to their interests.”
Available to Samsung smart TV users free of charge, Samsung TV Plus provides access to over 100 live TV channels and a library of on-demand content, making it a robust alternative to traditional cable.
Anshul Ailawadi, Business Head of the Youth, Music and English Entertainment cluster at Viacom18, highlighted the strategic move, stating, “This collaboration with Samsung TV Plus marks a bold step for Viacom18, offering premium and interactive entertainment that resonates with today’s audiences.”
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