Samsung TV Plus expands channel offerings with India TV partnership

Samsung TV Plus, the brand’s free ad-supported streaming TV (FAST) service, has expanded its channel lineup in India by collaborating with India TV Group.

This partnership has introduced four new channels exclusively available via Connected TV (CTV) on the platform, including ‘India TV’, ‘India TV Speed News’, ‘India TV Aap Ki Adalat’, and ‘India TV Yoga’. These additions provide viewers with an extensive range of high-quality content, covering news, current affairs, fitness, and entertainment.

Samsung TV Plus comes pre-installed on Samsung Smart TVs and offers a broad selection of channels across categories like news, sports, and entertainment. In India, it now offers access to over 100 live TV channels and a variety of on-demand movies and shows.

Kunal Mehta, Head of Partnerships for Samsung TV Plus India, commented, “Samsung TV Plus has been at the forefront of bringing high-quality content via FAST to our viewers. We remain steadfast in our commitment to provide content that our consumers find interesting and useful. The addition of the four new channels from the India TV group emphasizes our vision to deliver quality and diverse content.”

Amit Kumar Sinha, Chief Strategy Officer of India TV, added, “Our collaboration with Samsung TV Plus opens new and wider avenues for viewers. It is a stepping-stone towards delivering quality and diverse content to the combined audience. We are optimistic that this partnership will redefine and improve the experience of online content consumption.”

This move highlights Samsung TV Plus’s dedication to enhancing the viewer experience with a wide range of content accessible for free.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Samsung TV Plus expands channel offerings with India TV partnership

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