Aaj Tak HD, The Lallantop now available on Samsung TV Plus in FAST format

Samsung has announced the addition of Aaj Tak HD and The Lallantop to its Samsung TV Plus lineup in India, expanding its free ad-supported streaming TV (FAST) service. This move aims to provide viewers with top-quality programming and meet the evolving needs of audiences in an increasingly connected world.

The new collaboration will enable TV Today Network’s FAST channel offerings, including Aaj Tak HD and The Lallantop, to reach a wider audience, offering compelling and premium free content on large-screen TVs.

Speaking about the partnership, Salil Kumar, CEO of Digital Business, TVTN, expressed excitement over this milestone. “We are thrilled to announce the launch of our two new FAST channels on Samsung TV Plus India. This partnership represents a significant milestone for us, as it allows us to bring our diverse and engaging content to a broader audience through one of the most popular and innovative smart TV platforms,” he said.

Samsung TV Plus already offers over 100 FAST live channels and thousands of on-demand movies and TV shows to millions of users across India. These channels are entirely ad-supported, providing free access to viewers.

With the addition of Aaj Tak HD and The Lallantop, Samsung aims to enhance its content library further. Kunal Mehta, Head of Partnerships, Samsung TV Plus India, emphasized the significance of the collaboration: “The addition of Aaj Tak HD and The Lallantop channels will provide increased access to the latest news from the world of business, politics, entertainment, and more. This partnership with TV Today Network is a testament to that commitment.”

This partnership reflects a growing trend towards ad-supported free content delivery, catering to the changing preferences of Indian viewers who are increasingly opting for connected TV experiences. By featuring popular channels like Aaj Tak HD, known for its comprehensive news coverage, and The Lallantop, known for its unique take on current affairs and entertainment, Samsung TV Plus aims to attract a diverse audience and strengthen its position in the market.

As Samsung continues to expand its offerings on Samsung TV Plus, including these two new channels underscores its commitment to providing a wide range of high-quality content to its users, meeting the demand for free, accessible entertainment and news on large TV screens across India.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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Aaj Tak HD, The Lallantop now available on Samsung TV Plus in FAST format

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