News body NBDA seeks journalistic exemption under digital data rules 
‘Ramayana’ producer Malhotra likens film to ‘Avatar’, ‘LOTR’, ‘Odyssey’ 
Bombay HC protects ‘Ramayana’ from piracy 
CEO Jassy says Prime Video gains profit; bullish on ad momentum 
JioStar Q2 revenue up 10.1% to Rs 6,806cr. despite weak ad environ 
Google brings AI Mode ads to India, 9 other markets 
Despite subs’ additions & net profit rising, Airtel misses Q2 estimate 
‘Ramayana’ opens to mostly favourable reactions from moviegoers 
Disney to host first Asian edition of fan extravaganza D23 in Singapore 
Hindustan Times owner HT Media’s Q2 net profit up two-fold 
TRAI proposes new satcom authorisation framework, bats for D2D services 
Zee TV has enlisted the charismatic Jackie Shroff to lead its latest campaign, ‘Sahi Jagah Judge Karo’, for the upcoming season of ‘Sa Re Ga Ma Pa’.
The quirky, light-hearted campaign aims to encourage audiences to channel their judgmental tendencies into something positive — helping select the most deserving contestants from over 50 audition videos posted on the show’s official Instagram page.
The campaign features a series of humorous videos with Jackie Shroff. In one, he joins two gossiping aunties at a restaurant and redirects their judgmental energy towards selecting talent on ‘Sa Re Ga Ma Pa’ Instagram. Another video shows Jackie warding off neighbours, critiquing his singing, instead of urging them to focus on the online audition videos.
With Shroff’s bindaas attitude and relatable charm, the campaign promises to be engaging and memorable.
Mangesh Kulkarni, Chief Channel Officer of Zee TV, stated, ‘The Sahi Jagah Judge Karo’ initiative heightens audience involvement by making them part of the show’s auditions phase. Jackie Shroff’s earthy humour sets the perfect tone for this fun campaign.”
