In a groundbreaking move for Marathi journalism, Zee 24 TAAS has introduced Zeenia, the AI anchor, to present Maharashtra’s first major AI-driven survey. Airing on Friday, August 16, at 6:00 pm, Zeenia will lead this innovative project, marking a historic shift in how news is presented and surveys are conducted in the region.

The AI survey covers a broad range of crucial topics, including politics, religion, economics, and social issues, offering a comprehensive reflection of Maharashtra’s diverse sentiments ahead of the upcoming elections. This initiative showcases Zee 24 TAAS‘s commitment to technological advancement and accurate reporting, the news channel said in a press release.

Kamlesh Sutar, Officiating Editor of Zee 24 TAAS, remarked, “With Zeenia leading this AI-driven survey, we are setting a new standard for news in Maharashtra, ensuring our content remains accurate, relevant, and forward-thinking.”

Karan Abhishek Singh, CEO of Zee Media Corporation Ltd., further emphasized the broader impact of this initiative, “This AI survey marks a significant moment in journalism, as Zee Media remains at the forefront of innovation, delivering the latest technology to our viewers.”

This AI-powered initiative is not just a leap forward in broadcasting but a vital tool for gauging the political and social pulse of Maharashtra.