Ficci FRAMES session discusses what makes reality TV tick 
Shekhawat: India must shift from content consumer to global creator 
Puneet Goenka, Gaurav Banerjee, Rahul Kanwal share views on TV ratings 
Uday Shankar urges Indian M&E sector to help nation’s global narrative 
At FICCI FRAMES ‘26, Vaz bats for more innovation, regulatory flexibility 
India b’band base at 1.1bn in August, telecom subs cross 1.36bn 
India-Pakistan set for Asian Games cricket final 
Gautam Gulati wins the first Rise on ‘Rise and Fall’ 2 
From Netflix’s Sarandos to Ben Affleck: highlights of Bloomberg event 
‘Neagley’ S2 okayed after S1 nets 40mn viewers at Prime Video 
Paramount, WBD merged entity to be christened Skydance 
Sony LIV has launched the #MaamlaGambhirHai campaign, heralding a new era in Indian cricket with the upcoming tour of Sri Lanka. This tour is seen by many experts and analysts as the beginning of a fresh chapter, marked by a new team, a fresh perspective, and the seasoned appointment of Gautam Gambhir as coach.
The campaign aims to showcase India’s deep pool of cricketing talent and the nation’s optimism regarding the team’s potential under Gambhir’s guidance.
Sony LIV is set to stream the first game of the tour on Saturday, July 27, 2024. The platform has introduced several innovations to enhance the viewing experience. Matches will be streamed in four languages: English, Hindi, Tamil, and Telugu.
Additionally, fans will be able to choose from multiple camera angles, including batter, stump, and bowler cameras, allowing them to watch the game from their preferred perspective.
Suryakumar Ashok Yadav, who gained widespread acclaim for his performance in the T20 World Cup finals, will lead the team in the T20 leg of the tournament in Sri Lanka. Rohit Sharma will continue as the captain for the ODI format. This tour marks the beginning of a new chapter in the T20 format while also featuring three ODI games.
Aman Srivastava, Head of Marketing at Sony LIV, expressed the platform’s excitement about bringing this new era of Indian cricket to fans. He highlighted that the tour provides cricket enthusiasts with an opportunity to see stalwarts like Rohit Sharma and Virat Kohli don the iconic Indian blue once again, following their triumphant World Cup win.
Srivastava emphasized Sony LIV’s commitment to leveraging audiovisual innovations to enhance fan engagement. “Sony LIV is proud to bring this exciting era to fans in the country. Through an approach that leverages audiovisual innovations, we are confident that the future is led by feature engagement,” he said.
As the Indian cricket team embarks on this promising tour of Sri Lanka, Sony LIV’s #MaamlaGambhirHai campaign sets the stage for what could be a defining era in Indian cricket. With cutting-edge streaming features and a strong leadership team, fans have much to look forward to as they cheer on their favorite players and witness the unfolding of a new cricketing saga.
