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Chrome OTT (COTT) has unveiled the latest rankings for the top OTT platforms based on their reach for the week of June 29 to July 5, 2024. The rankings highlight the leading streaming services determined by the number of unique viewers, showcasing Disney+ Hotstar, JioCinema, and Netflix as the top contenders in the OTT landscape.
1. Disney+ Hotstar
• Reach: 128.02 million viewers
• Highlights: Dominating the OTT market, Disney+ Hotstar continues to captivate audiences with its diverse and extensive content library, which includes live sports, movies, TV shows, and exclusive series.
2. JioCinema
• Reach: 31.40 million viewers
• Highlights: Securing its place as a significant player in the streaming world, JioCinema offers a wide array of popular movies, TV shows, and exclusive content, appealing to a broad audience base.
3. Netflix
• Reach: 18.04 million viewers
• Highlights: Renowned for its original series, films, and vast catalogue of content, Netflix remains a top choice for viewers seeking high-quality entertainment.
The reach data is calculated based on a minimum of 1 minute of viewing across a 24-hour period, ensuring that even brief viewing sessions contribute to the total reach. This approach provides a comprehensive picture of viewer engagement across different platforms.
The published data accounts for the actual consumption of OTT content, including the widespread practice of subscribers sharing their passwords. This sharing often extends access to content beyond the original subscriber base, influencing viewer numbers and engagement metrics.
The unique viewers for COTT are calculated using the following formula:
• CTV Subscribers: Number of subscribers multiplied by 3 (assuming 3 viewers per subscription)
• Mobile Subscribers: Number of subscribers multiplied by 1.1 (assuming 1.1 viewers per subscription)
This method ensures an accurate representation of the reach and impact of each OTT platform.
As the OTT market continues to evolve, platforms like Disney+ Hotstar, JioCinema, and Netflix are leading the charge in delivering diverse and engaging content to viewers. The data from COTT provides valuable insights into viewer preferences and trends, highlighting the dynamic nature of the streaming industry.
