Hyundai Motor India Limited (Hyundai) has embarked on an exciting journey into the realm of adrenaline-fueled entertainment by partnering with COLORS’ popular reality show, ‘Khatron Ke Khiladi’, for its upcoming season 14. This marks the first time Hyundai will serve as the presenting sponsor, promising to elevate the thrill factor to new heights.

Known for its heart-pounding stunts and celebrity challenges, Khatron Ke Khiladi has captivated audiences for over 13 years.

The new season, set in Romania, promises unprecedented levels of excitement and daring feats. As part of its debut collaboration, Hyundai introduces the ‘Khaas Khiladi of the Season’ contest, offering a unique opportunity for one lucky individual to join the show’s contestants and perform alongside them in a nerve-wracking stunt.

The ‘Hyundai Drive to Win Contest’ is set to attract thrill-seekers across India. Participants can qualify by visiting their nearest Hyundai showroom, test-driving a car, and entering to win the coveted title. Five finalists will earn a chance to appear in the season finale, where one ultimate winner will have the thrill of a lifetime: performing a stunt with Khatron Ke Khiladi finalists and winning a brand-new Hyundai car.

Mahesh Shetty, Head of Network Sales at Viacom18, expressed enthusiasm about Hyundai’s involvement, stating, “Khatron Ke Khiladi has set benchmarks in adrenaline-fueled entertainment, and Hyundai’s entry as presenting sponsor marks a milestone. This partnership not only enhances viewer engagement but also offers a remarkable chance for a viewer to shine as the ‘Khaas Khiladi of the Season’ on national television.”

Tarun Garg, COO of Hyundai Motor India Ltd., highlighted the alignment of Hyundai’s values with the show’s spirit of adventure, saying, “We are thrilled to partner with Khatron Ke Khiladi, a show that embodies daring challenges and excitement. Through the ‘Hyundai Drive to Win’ contest, we invite fans to experience the thrill firsthand and look forward to an exhilarating season ahead.”

The upcoming season of Khatron Ke Khiladi S14, featuring host Rohit Shetty and a new roster of celebrity contestants, is slated to premiere soon on COLORS.

This collaboration between Hyundai and Khatron Ke Khiladi promises to redefine viewer engagement with its unique blend of automotive excitement and daring entertainment.