JioCinema Premium is set to revolutionize premium entertainment for Indian households with the launch of ‘Bigg Boss OTT’ S3. Premiering on June 21, this much-anticipated digital reality show features Anil Kapoor as the new host and promises an immersive OTT experience with breakthrough interactive features.

Produced by EndemolShine India, ‘Bigg Boss OTT’ S3 will offer subscribers a 24-hour live channel along with exclusive content drops, quizzes, and contests designed to enhance viewer engagement. Interactive features like audience takeovers, meme creation tools, and real-time quizzes will empower fans to influence decisions within the Bigg Boss house, the platform said in a press statement.

The show has attracted a diverse set of sponsors, including Too Yumm!, Siggnature Finest Silver Elaichi, Oppo, Sofy, Lotus, and Cera. This season’s interactive elements aim to deliver unmatched value to viewers, advertisers, and content creators.

Alok Jain, President – General Entertainment, Viacom18, expressed his excitement, stating, “With Anil Kapoor as the host, we aim to deliver unmatched value to our stakeholders. This season’s increased interactivity will amplify engagement and excitement, broadening our reach and taking the show to extraordinary new levels.”

Ferzad Palia, Business Head at JioCinema, highlighted the expansion of JioCinema Premium’s offerings into the reality genre, emphasizing the unique viewing experience this season promises.

Deepak Dhar, Founder & Group CEO of Banijay Asia & EndemolShine India, praised Bigg Boss as a flagship show that continuously sets new benchmarks in entertainment. He expressed enthusiasm for Anil Kapoor’s involvement, predicting a dynamic and electrifying season.

Anil Kapoor shared his excitement, promising fans an unforgettable and dramatic season. “I’m pulling out all the stops this season to bring you the most epic, the most masaaledar season of Bigg Boss yet!” he said.

Brand sponsors also voiced their support. Yogesh Tewari, Vice President – Marketing at GUILTFREE Industries Limited, noted the alignment between ‘Bigg Boss OTT’ and Too Yumm!’s dynamic image. A spokesperson from Siggnature Finest Silver Elaichi emphasized the show’s ability to enhance brand visibility. Karan Dua, Product Marketing Head at OPPO India, and Toshiyuki Nakamura, Vice President – Marketing at Unicharm India, echoed these sentiments, highlighting the opportunities for brand engagement and visibility.

‘Bigg Boss OTT’ S2 set high standards with 30 billion+ watch time minutes and over 100 million viewers. Season 3 aims to surpass these milestones with even greater viewer engagement and innovative features.

‘Bigg Boss OTT’ S3 premieres on June 21 at 9:00 pm, exclusively on JioCinema Premium.