News18 Network’s print campaign highlights leadership over Aaj Tak on counting day

News18 Network has launched a prominent media campaign to showcase its leadership on YouTube during the 2024 Lok Sabha elections Counting Day in India.

According to a press release, the network unveiled a front-page advertisement in all editions of The Economic Times and The Indian Express, highlighting the highest concurrent views for News18 India and CNN-News18 during the crucial hours of Counting Day.

The advertisement emphasizes News18 India’s significant lead over Aaj Tak, reporting 2.08 million concurrent views compared to Aaj Tak’s 1.33 million concurrent views (Source: DataBeings, June 4, 2024, 12:30 pm). Additionally, CNN-News18 outperformed India Today with 5.5 lakh concurrent views against 2.8 lakh (Source: DataBeings, June 4, 2024, 1:00 pm). Times Now and Republic World followed with 1 lakh and 0.73 lakh concurrent views, respectively.

News18’s Counting Day programming commenced at 6:00 am, delivering accurate trends and live on-ground reportage throughout the day. Anchored by prominent figures like Zakka Jacob, Kishore Ajwani, Anand Narasimhan, Amish Devgan, Aman Chopra, Shivani Gupta, and Prateek Trivedi, the coverage stayed ahead of all key developments and reactions.

This campaign, set to extend to digital and social media platforms with significant visibility in trade media, not only showcases News18 Network’s dominance but also aims to enhance its brand image and strengthen ties with advertisers through increased visibility.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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News18 Network’s print campaign highlights leadership over Aaj Tak on counting day

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