In a strategic move, independent digital agency, TheSmallBigIdea, has secured the digital communications mandate for DHL Express’ association with the Mumbai Indians cricket team. As the principal sponsor and official logistics service provider for the Mumbai Indians, DHL Express aims to enhance its digital presence and engagement through this partnership.

Under this collaboration, TheSmallBigIdea will be responsible for managing DHL Express’ digital communications for the DHL x Mumbai Indians partnership throughout 2024. The agency, known for its innovative and impactful digital campaigns, will leverage this association to create engaging content that resonates with audiences while highlighting DHL Express’ expertise in logistics.

Harikrishnan Pillai, CEO & Co-Founder of TheSmallBigIdea, expressed excitement about the partnership, emphasizing the agency’s focus on crafting engaging content that celebrates excellence in both cricket and logistics. Pillai highlighted the importance of showcasing individual strengths and capturing captivating behind-the-scenes dynamics to create compelling narratives.

TheSmallBigIdea has already rolled out captivating campaigns such as ‘ThatsMyGame’ and ‘DilSeIndianSpiritSeMumbaiIndians’, conceptualized and executed to celebrate the spirit of cricket and highlight DHL Express’ commitment to delivering excellence.

These campaigns feature cricket stars like Hardik Pandya, Jasprit Bumrah, and Ishan Kishan, showcasing DHL Express’ role as the official logistics partner of the Mumbai Indians.

For DHL Express, this partnership with the Mumbai Indians presents an opportunity to strengthen its connection with Indian audiences, leveraging the nation’s passion for cricket. Through creative social media pieces and engaging activations, DHL Express aims to enhance brand visibility and engagement, solidifying its position as a leader in the logistics industry.

The collaboration between DHL Express and TheSmallBigIdea signifies a strategic effort to leverage the power of digital communication and sports partnerships to drive brand awareness and engagement in the Indian market.