Sanjay Leela Bhansali’s debut web series Heeramandi: The Diamond Bazaar has emerged as the most-watched Indian series on Netflix in the first week of launch, the streamer announced on Wednesday.

“Heeramandi ki chamak hai sabse alag! Heeramandi: The Diamond Bazaar, now streaming only on Netflix,” Netflix wrote alongside a poster of the period-drama series.

‘Heeramandi: The Diamond Bazaar’ transports viewers into a world of elegance and tradition, showcasing the talents of a stellar ensemble cast including Manisha Koirala, Sonakshi Sinha, Aditi Rao Hydari, Richa Chadha, and many others. Set against the backdrop of ada (grace), adaab (respect), and tahzeeb (mannerism), the series has resonated deeply with audiences, earning it a prestigious position at No. 2 on Netflix’s Non-English TV List.

Sanjay Leela Bhansali, the visionary behind the series, expressed his gratitude for the overwhelming response, stating, “Heeramandi has been a labour of love, and I thank everyone who has worked on the show. I’m delighted to have collaborated with Netflix on my very first series and humbled by the love and appreciation we are receiving from audiences in India and globally.”

Monika Shergill, Vice-President of Content at Netflix India, echoed Bhansali’s sentiments, remarking on the thrill of witnessing “Heeramandi: The Diamond Bazaar” become the most-viewed Indian series in its debut week. Shergill emphasized Netflix’s pride in being the platform for this piece of artistic brilliance, underscoring Bhansali’s mastery and the series’ universal appeal.

The series has sparked a cultural phenomenon, with fans worldwide immersing themselves in its rich narrative, soulful music, and unforgettable dialogues. Social media platforms are abuzz with excitement as enthusiasts share their experiences, from recreating iconic scenes to embracing Heeramandi-inspired fashion.

The resounding success of ‘Heeramandi: The Diamond Bazaar’ reaffirms Sanjay Leela Bhansali’s status as a cinematic maestro and highlights Netflix’s pivotal role in bringing diverse and compelling storytelling to global audiences. As the series continues to garner acclaim and admiration, it cements its place as a trailblazer in Indian entertainment on the global stage.