Prime Video has taken a unique and inventive approach to announce the launch date of its highly anticipated Original series, ‘Panchayat’ S3.

In a groundbreaking marketing campaign, the streaming giant has turned to the humble yet versatile vegetable, Lauki, as the centerpiece of its promotion strategy.

The campaign, which commenced on April 29, features a week-long hybrid initiative spanning both digital and offline platforms. Central to this endeavor is the website www.panchayat3date.com, where visitors are encouraged to click on Laukis to reveal the official launch date of ‘Panchayat’ Season 3.

Simultaneously, billboards adorned with Laukis covering the launch date have been strategically placed across Mumbai and Delhi, piquing the curiosity of passersby. As Laukis are clicked off the webpage, the progress is mirrored on the billboards, intensifying excitement among the public.

The success of the campaign is evident from the staggering engagement figures, with over one million participants and 14,02,077 Laukis clicked off from the website. Capitalizing on the buzz, the cast of Panchayat and social media influencers have rallied fans to participate in this novel initiative, amplifying awareness across various platforms.

Furthermore, the campaign has extended its reach to prominent vegetable markets in major and smaller cities nationwide, where Laukis bearing the release date have made appearances, accompanied by visits from the series’ cast.

Prime Video‘s innovative marketing strategy underscores its commitment to delivering authenticity, originality, and innovation in both content and promotion. The success of this campaign reflects Prime Video’s dedication to providing unparalleled entertainment experiences to viewers worldwide.

‘Panchayat’ S3, directed by Deepak Kumar Mishra and starring Jitendra Kumar, Neena Gupta, Raghubir Yadav, and others, is set to premiere exclusively on Prime Video in India and across more than 240 countries and territories worldwide on May 28.