Holiday Films, Football drive Dec viewership surge: Nielsen 
‘Black Warrant’ star Cheema says initial OTT focus intentional 
Cinema, TV different media to entertain audiences: Akshay Kumar 
Zee Q3 profit down 5.37% on higher costs, lower ad revenues 
Sagar Gonsalvez joins JioHotstar as associate director, performance sales – sports 
SPNI appoints Harsh Sheth as Business Head of SET 
Mihir Palan elevated to Associate VP at WPP Media, APAC 
Imtiaz Ali–Diljit Dosanjh film set for June 12, 2026 theatrical release 
Meta brought in almost 30 percent of its revenue from Instagram in the first half of 2022, according to court filings that reveal for the first time how much money the popular photo and video service has generated.
Instagram produced $22 billion in 2020, or 26 percent of Meta’s total sales, according to documents released in the Federal Trade Commission’s antitrust suit to break up the company. Instagram revenue jumped to $32.4 billion in 2021, or 27 percent of Meta’s business. The app contributed $16.5 billion in the first six months of 2022, Bloomberg reported.
The numbers confirm that Instagram is growing at a faster pace than other parts of Meta’s social networking universe. They also show the financial success of Chief Executive Officer Mark Zuckerberg’s purchase of the app for just $715 million in 2012.
Meta doesn’t break out Instagram revenue during its quarterly earnings reports. A company spokesperson declined to comment.
Meta asked a judge to dismiss the FTC’s case before trial on Friday, saying the agency hasn’t proven its acquisitions of Instagram and WhatsApp harmed consumers.
