Bharti Airtel, a leading telecommunications provider in India, has unveiled a comprehensive 360° campaign for its Airtel Xstream Fiber service, emphasizing its role in enhancing home entertainment experiences.

According to a press release, the campaign, launched on March 22, aims to elevate awareness of Airtel Xstream Fiber as the ultimate solution for premium entertainment on the big screen.

Produced in collaboration with ad agency Fundamental, this dynamic campaign will utilize various platforms including television, outdoor advertisements, and digital channels to maximize its impact. Creatives for the campaign will be available in nine languages, ensuring widespread resonance among viewers across the nation and catering to diverse entertainment preferences.

The campaign showcases characters from popular entertainment shows, symbolizing the vast array of entertainment options available through Airtel Xstream Fiber.

Accompanied by a catchy soundtrack celebrating different shows and genres, the campaign highlights the seamless integration of leading OTT platforms and TV channels accessible through Airtel Xstream Fiber. It aims to capture the essence of how users consume entertainment, offering a nuanced approach to engage with audiences across multiple touchpoints.

By placing content at the forefront and focusing on capturing audience attention, the campaign signifies a redefined engagement strategy by Airtel.

The launch of this campaign marks a significant milestone for the brand, reinforcing its commitment to innovation in digital entertainment and enriching the lives of consumers across India.