MTV, the leading youth entertainment brand, has announced the highly-anticipated return of its flagship dating reality show, MTV Splitsvilla X5: ExSqueeze Me Please.

Set to premiere on March 30, the fifteenth season promises an exhilarating mix of love, drama, and sizzling chemistry, as 21 hot singles vie for the coveted title of ‘Dil aur Fame’. Co-hosted by the dynamic duo of Sunny Leone and Tanuj Virwani, the upcoming season introduces an exciting new theme – ‘ExSqueeze Me Please’, promising viewers an unprecedented experience filled with surprises.

According to press release, MTV Splitsvilla X5 will mark the first-ever television and digital simulcast of a reality show, airing every Saturday and Sunday at 7:00 PM on MTV and simultaneously on JioCinema. This innovative approach aims to engage audiences across multiple platforms, offering an immersive viewing experience like never before.

The new season will explore the ‘ex’ factor, unraveling a plethora of emotions and unexpected twists for contestants as they navigate through challenges to find their ideal match. With the introduction of this intriguing theme, MTV Splitsvilla X5 seeks to captivate audiences with its unique narrative and immersive storytelling.

Anshul Ailawadi, Head of Youth, Music, and English Entertainment at Viacom18, expressed his excitement about the upcoming season, highlighting the show’s evolution and commitment to delivering unparalleled entertainment to its Gen-Z and Millennial fan base. He also lauded the diverse lineup of sponsors, including fashion-tech, dermaceutical, and FMCG brands, reflecting the show’s broad appeal and influence.

The collaboration with sponsors such as Fixderma and NEWME underscores the show’s ability to resonate with today’s youth while promoting essential messages of skincare and self-expression. Shaily Mehrotra, Co-founder and CEO of Fixderma, emphasized the brand’s mission to make skincare accessible and enjoyable for everyone, leveraging this partnership to engage with a dynamic demographic.

Sumit Jasoria, CEO & Co-Founder of NEWME, echoed similar sentiments, expressing excitement about partnering with MTV Splitsvilla X5 to connect with the youth and celebrate individuality and personal style. The alliance reflects NEWME’s dedication to engaging with young audiences through compelling entertainment avenues.

Additionally, Wild Stone Deos and Perfumes returns as a sponsor for the second consecutive year, aligning with the show’s themes of adventure and youthful exuberance. Ankit Daga, Head of Business Development at McNROE Consumer Products Pvt Ltd, highlighted the brand’s journey with MTV Splitsvilla, emphasizing the shared values of boldness and self-expression.

As MTV Splitsvilla X5 prepares to embark on its latest journey, fans can expect a thrilling ride filled with romance, drama, and unexpected twists. The groundbreaking television and digital simulcast, coupled with the innovative ‘ExSqueeze Me Please’ theme, promises to redefine the dating reality genre, captivating audiences across the nation.

Don’t miss the premiere of MTV Splitsvilla X5 on March 30th, airing every Saturday and Sunday at 7:00 PM on MTV and JioCinema, co-powered by NEWME, Fixderma Shadow Sun Protection, and Wild Stone Deos and Perfumes.