Meta-owned Instagram started testing the creator marketplace in the US in 2022. For those unaware, Creator Marketplace is a destination where brands and creators can more easily connect and collaborate around partnership opportunities.

Instagram has now expanded its creator marketplace feature to eight new markets, TOI reported.

“Today, we’re excited to take another step forward and announce the planned expansion of Instagram’s creator marketplace to 8 new markets. Over the next few weeks, we plan to invite creators and brands based in Canada, Australia, New Zealand, the UK, Japan, India, and Brazil to join Instagram’s creator marketplace. Chinese export brands will also be invited to connect with onboarded creators in countries outside of China,” said the company.

The creator marketplace on Instagram facilitates brands in effortlessly discovering suitable creators for various collaborations. Partnership ads, previously recognized as branded content ads, empower advertisers to amplify their content by incorporating a creator’s or another partner’s handle, thereby expanding the reach of their collaborations.