In a playful note on the occasion of Valentine’s Day, Reliance Jio took a dig at Bharti Airtel’s broadband offering, Airtel Xstream, urging users to switch over to the telco’s 5G-based AirFiber offering instead.

“Dear @airtelindia users, This Valentine’s, don’t ignore the ‘RED’ flags in your relationship. It’s time to move on from your ‘Ex’-stream. Here’s my number- 60008-60008. Call me maybe. #HappyValentinesDay #WithLoveFromJio,” the company posted on X.

In essence, the telco flagged the red color in Airtel’s logo, nudging its users to make Airtel its ‘Ex’ and choose JioAirFiber over Xstream, The Economic Times reported.

Reliance Jio’s Valentine’s Day Jab at Airtel Xstream Sparks Social Media Banter

The post has sparked a flurry of reactions across social media platforms.

Airtel responded to the post asking users to first try everything and then choose the right option. “Sab kuch try karo, phir sahi chuno,” the company’s X handle responded, cheekily adding “just saying”.

Users of Jio, however, started using the post to register their complaints with the brand.

“Jio was like my toxic ex. Never showed efforts to look into the issues and fix the relationship. Also, the connection was never there,” an X user said in reply.

Last year, with 5G being the talk of the town, Jio’s cheeky tweet on valentine’s Day was about choosing ‘True’ love and not settling with a ‘Plus’ one.