In a resounding triumph, Moneycontrol has clinched the top spot as the unrivaled digital leader in business, markets, and finance news in India, surpassing The Economic Times (ET) across key metrics, according to the latest Comscore viewership data.

With an impressive 30.02 million unique viewers, Moneycontrol experienced a notable 9 percent growth in December 2023, solidifying its lead over ET, which trailed with 28.6 million viewers. This surge in readership size and monthly traffic underscores Moneycontrol’s ascent to the forefront of the digital business news landscape, the channel statement from moneycontrol.

The platform’s dominance extended to page views and time spent, pivotal indicators of digital reader engagement and sustainable competitive advantage.

Notably, Moneycontrol achieved a staggering 368 million pageviews in December, more than double that of the second-ranking ET with 173 million. The growth trajectory for Moneycontrol’s pageviews, registering a 13% increase, surpassed the combined pageviews of ET and Mint (137 million).

In terms of time spent, Moneycontrol readers dedicated a whopping 863 million minutes to its pages in December, a staggering four times more than the 199 million minutes spent on ET. This unequivocal lead in both page views and time spent solidifies Moneycontrol’s standing as the premier destination for business news in India.

The latest data not only reaffirms Moneycontrol‘s status as the go-to source for business news but also serves as a testament to the unwavering trust placed in the platform by its readers.