Doordarshan's 4K coverage draws over 10 mn viewers
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3 months ago 01:08:08pm Television

Doordarshan’s 4K coverage draws over 10 mn viewers

New Delhi, 23-January-2024, By IBW Team

Doordarshan

Doordarshan’s 40-plus camera setup transmitting live footage of the consecration ceremony saw the broadcaster garner over 1 crore views across its platforms on YouTube on Monday.

According to Times of India, the only broadcaster with access to the Ram temple, DD’s live footage was shot entirely in 4K — only the second time this was done after the G20 summit last year — and was provided to regional, national and international electronic and digital platforms for live telecast.

Live telecast was also broadcast across Prasar Bharati’s radio and digital platforms including Twitter and Facebook, with running commentaries and updates being provided to audiences both in India and abroad. DD will also telecast the first ‘aarti’ of Ram Lalla and the darshan that follows on Tuesday morning.

As a build-up to the consecration ceremony on Monday, DD News and DD National had broadcast special programmes from Jan 1 and Jan 15, respectively.

While DD News was hosting one special bulletin every day from Ayodhya, DD National did a three-hour special programme — ‘Swagat Hai Shri Ram’ — that included special coverage on the making of the Ram temple, curated content including songs by singers Shaan, Sonu Nigam and Kailash Kher.


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