Games24x7, an online skill gaming company, has brought onboard Pawan Sehrawat, India’s Kabaddi sensation, as the brand ambassador for My11Circle, its fantasy sports platform. Sehrawat’s association with My11Circle is aimed at amplifying excitement for the upcoming Pro Kabaddi League Season 10, scheduled to commence on December 2, 2023, and continue until February 21, 2024.

The partnership intends to deepen the connection between Games24x7 and Kabaddi enthusiasts. The campaign titled ‘Ab My11Circle Banega Kabaddi ka Naya Maidaan’ will be fronted by Sehrawat, aiming to engage a broader audience and build a platform resonating with the diverse interests of sports lovers nationwide. The campaign also offers fans a daily chance to win an SUV, Financial Express reported.

Avik Kanungo, Associate Vice President of brand and Marketing Strategy at Games24x7, expressed, “Pawan Sehrawat’s association with My11Circle in our new campaign is a celebration of his stellar performances and a tribute to the spirit of Kabaddi. We aim to amplify the love for this remarkable sport, offering an immersive gaming experience for Kabaddi enthusiasts nationwide.”

“Kabaddi holds a special place in the hearts of millions of Indians, and together, we aim to make it even more accessible and exciting,” added Pawan Sehrawat.