Yuvaa, a pioneering youth media, research, and impact organization in India, has unveiled an unprecedented trailer for its upcoming series ‘Be A Man, Yaar.’

Hosted by Nikhil Taneja, the first-of-its-kind chat show aims to engage in unfiltered, candid conversations about ‘modern day masculinity.’ Set to launch on September 4, 2023, exclusively on Yuvaa’s YouTube channel (YouTube.com/weareyuvaa), the series is all set to challenge toxic masculinity and redefine the concept through open discussions.

Supported by Rohini Nilekani Philanthropies and with Amazon Music India as the audio partner, the series has garnered considerable anticipation. Longer episodes of the show are set to be exclusively streamed on Amazon Music India from the launch date.

The star-studded trailer features notable personalities from the Indian media and entertainment sphere including Karan Johar, Vicky Kaushal, Nakuul Mehta, Naseeruddin Shah, Zakir Khan, Naveen Kasturia, Amol Parashar, Vishnu Kaushal, Govind Kaushal, and Sushant Divgikr.

‘Be A Man, Yaar’ endeavors to create a haven for genuine self-expression while challenging stereotypes through entertaining episodes. Yuvaa’s mission with this series is to ignite vital discussions about masculinity, manhood, mental health, and well-being. By doing so, they hope to empower boys and men to defy societal norms and expectations, the company said in a statement.

Nikhil Taneja, the Co-Founder and Chief of Yuvaa, shared his excitement for the show’s launch, expressing his commitment to providing a platform for young men to express themselves freely and authentically. The show aims to inspire these individuals by highlighting the vulnerability of its esteemed guests and promoting a culture of ‘positive masculinity.’

‘Be A Man, Yaar’ is characterized by engaging segments such as ‘Shoutouts to men we love’ and ‘Reading compliments from men!’, which foster open conversations about societal expectations from men. The series navigates the intricate journey of manhood, touching upon pivotal phases like childhood, adolescence, love, relationships, family, friendships, work, and self-discovery.

For the latest updates, follow Yuvaa’s official social media channels (@weareyuvaa) and visit their website (www.yuvaa.co.in). This series promises to be a transformative step towards reshaping perceptions of masculinity and inspiring productive conversations around the topic.