Bharat Petroleum, the second largest Indian oil marketing company and a premier integrated energy company, has said that cricket legend and current head coach of the Indian cricket team, Rahul Dravid, is its new brand ambassador.

The energy company said in a media statement that this “incredible partnership” underscores an unwavering commitment to quality, authenticity, and excellence and Dravid’s remarkable sportsmanship, role model status, integrity, dependability and trustworthiness perfectly reflect the values it stands for.

Dravid will endorse BPCL’s ‘Pure for Sure’ initiative and range of MAK lubricants.

Welcoming Dravid, BPCL CMD G. Krishnakumar (in pix with Dravid) said, ‘We are delighted to welcome Rahul Dravid to BPCL family. As one of the greatest cricketers of our time, he stood out not only for his exemplary batting skills but also his strong integrity and dependability.

“An icon who took Indian cricket to new heights, Rahul truly epitomizes our values of trust, integrity, ethics, service and consistency. His association with BPCL will only serve to emphasise our promise of quality and dependability to consumers across the country.”

Speaking on the partnership, Dravid said, “I am honoured to be associated with BPCL, which is one of India’s most iconic companies with a rich legacy of innovation and integrity. Today, brands like Pure For Sure and MAK Lubricants are a byword for trust and dependability and an integral part of every Indian’s life.

“I can’t think of a better brand to be associated with and look forward to working with the company as they embark on a new chapter in their journey of growth and success.”

With a heritage steeped in upholding integrity and dependability, BPCL has consistently distinguished itself as an industry leader. Amidst the dynamic landscape of competition, the company’s steadfast commitment to these values has consistently set it apart, the press release added.