On ABP Desam’s 2nd anniversary, Telugu AI anchor ‘AIRA’ unveiled

ABP Network, one of India’s leading news networks, has announced the launch of ‘AIRA’, its first-ever AI anchor in Telugu language, to mark the second anniversary of ABP Desam, which is the network’s fastest-growing news platform.

‘AIRA’ is the embodiment of modernity and tradition, combining intelligence, smartness, and expertise to present diverse content across news, sports, entertainment, and more, ABP Network said in a press release issued from Hyderabad.

As part of ABP Desam’s ongoing commitment to innovation and audience engagement, ‘AIRA’ will be available on ABP Desam’s website, app and social media handles.

Commenting on this launch, Avinash Pandey, CEO of ABP Network, expressed his excitement and vision for the future, stating, “At ABP Network, we believe in embracing technological advancements to connect and engage with our audience effectively by delivering them the best news experience.

“The launch of ‘AIRA’ on ABP Desam marks a significant step in this direction. It showcases our forward-thinking approach, embracing cutting-edge technologies to elevate news delivery. As we celebrate this milestone, we reaffirm our commitment to providing the finest content experience for our viewers.”

Over the past 24 months, ABP Desam has proven itself as a dominant force in the Telugu news media landscape, the media statement stated. On YouTube alone, ABP Desam has achieved a milestone of 58 crore impressions since its launch, cementing its position as one of the fastest-growing Telugu news publishers.

Further, ABP Desam has outperformed legacy publishers on Facebook, garnering over 100 million views since its launch.

ABP Desam’s journey has been nothing short of extraordinary, with coverage spanning over 100,000+ stories on the website. In addition, it has an impressive 100 crore impressions on Google search and discover sources, the release further elaborated.

This outstanding achievement has propelled ABP Desam to become the youngest publisher to secure a spot in the top 5 on the Comscore ranking (as per the Comscore MMX – Jan-23 leaderboard).

In addition to its comprehensive news coverage, ABP Desam has become the go-to destination for important voices and opinions, hosting interviews with prominent celebrities and political personalities.

The second-anniversary celebration of ABP Desam, along with the unveiling of ‘AIRA’, solidifies its position as a leader in the Telugu news landscape, committed to shaping the future of media and redefining news delivery.

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“This initiative will empower subscribers to pay online and subscribe to the channels they want to watch and get it activated on their TV sets in real-time without any delay. Without needing to undertake any software development, LMOs can approach Mobiezy for their pre-built and pre-integrated solution that uses NXTDigital’s news APIs and can be up and running with their own mobile apps within just a few days.”

RU Ediriwira, Group CTO, NXTDigital Limited

“With the launch of Partnership for Growth 3.0 we intend to expand our network with 40 new NXTHUBs, each offering up to 650 live TV channels and broadband. Our efforts are focused on harnessing the convergence of technologies, developing robust apps and creating new business models that will help the overall ecosystem, delivering the best experience to our subscribers. We hope to achieve a stronger foothold in the rural regions of the country and grow our subscriber base.”

N.K. Rouse, COO, NXT Digital Ltd

“One of the key principles of the Hinduja Group is ‘Partnership for Growth’. After 2.0 saw the launch of HITS to connect LMOs in even the most remote locations through the only satellite-based cable TV platform in India; 3.0 focuses not just on strengthening the overall ecosystem we have built, but harnessing the convergence of technologies – to be delivered through a national network of NXTHUBs. Video and broadband are only the beginning of the digital highway of services that we have developed for roll-out backed by a robust suite of innovative apps developed by service providers exclusively for our LMOs and subscribers.”

Vynsley Fernandes, MD & CEO, NXTDigital Limited

“Wireline broadband is becoming ever more important not only in connecting homes across the country but also small to large enterprises-to the digital economy. The NXTHUBs will be the perfect point-of-presence to offer broadband services to cater to these consumer needs.”

Yugal Kishore Sharma CEO, ONEOTT Intertainment Limited

Amazing and grim battle for survival. Guess it will end up in Supreme Court. All that NCLT asked Zee to do was to file a reply to Invesco petition for a EGM. Now this is getting too serious. So far Invesco has been hammered for demanding an EGM. What is Zee upto? Ofcourse my lawyer community knows better!

Ashok Mansukhani, Corporate Law and Media Law Advocate at Ashokmansukhani Associates

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