India’s creative industry reps air AI policy gaps in meet with PM’s advisor 
IAMAI flays TRAI attempts to regulate communication OTT 
TRAI consultation seeks policy reset to up public Wi-Fi expansion 
Summercool Coolers joins Aaj Tak’s ‘Teen Taal’ as presenting sponsor 
JioStar posts Rs 36,248 cr revenue in FY26, IPL ‘26 tops 515mn viewers 
Prime Video unveils trailer of Tamil series ‘Exam’, to stream from May 15 
Rajeev Khandelwal recreates Anil Kapoor–Sridevi magic on ‘Tum Ho Naa’ 
‘Sankat Mochan Hanuman’ returns on Sony PAL from May 4 
UMG to sell half of Spotify stake, plans €1 billion buyback 
Spotify user base surges to 761 million, ad rev dips 
WhatsApp, which is owned by Meta, is reportedly rolling out a new feature called ‘status archive’ for businesses to beta test on Android.
When the feature is enabled, the status updates will be archived on users’ devices after 24 hours, according to IANS.
Furthermore, users can manage their archive preferences and view their archive directly from the Status tab’s menu.
Only businesses can view their archived status updates because the archive is always private.
Furthermore, according to the report, this feature could be very useful for businesses because it will allow them to republish a status from their archive and share it with their customers to improve their business.
The status updates will be saved on the device for up to 30 days, and businesses will be able to create Facebook or Instagram advertisements or share the status updates until they expire in the archive.
The new feature, which is currently available to beta testers, will be made available to more users in the coming weeks, according to the report.
