Comcast has launched NOW TV, a new streaming service that includes 40+ live channels from A+E Networks, AMC, Hallmark, and Warner Bros. Discovery, as well as 20+ integrated FAST channels from NBC, Sky, and Xumo Play, and a free subscription to Peacock Premium.

NOW TV was created to meet the needs of the value-conscious consumer who wants a simple and convenient entertainment product with quality programming such as films, top shows, live sports and news.

NOW TV will be available to Xfinity Internet customers in the coming weeks for an everyday monthly price of $20, with no equipment required and the ability to sign up and cancel at any time.

“With content and connectivity at the core of our company, we are uniquely positioned to build and deliver streaming entertainment offerings unlike anything else out there today,” said Dave Watson, President and CEO, Comcast Cable. “NOW TV is a great example of how our company brings together its collective video experiences, innovative technology, and superior broadband service to deliver some of the best entertainment into one affordable streaming bundle.”