SPN names Sania Mirza as tennis brand ambassador - Indian Broadcasting World
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1 year ago 02:57:57pm Television

SPN names Sania Mirza as tennis brand ambassador

New Delhi, 24-May-2023, By IBW Team

SPN names Sania Mirza as tennis brand ambassador

Sania Mirza has been named tennis Ambassador for Sony Sports Network by the sports broadcaster Sony Sports Network.

Mirza will appear on the network as an expert panellist.

The Australian Open, Roland-Garros, and US Open, as well as the Davis Cup, are all broadcast on Sony Sports Network.

Sania has won six Grand Slam titles, including three women’s doubles titles and three mixed doubles titles, at the Australian Open (2), US Open (2), Roland Garros (1), and Wimbledon (1).

Following an illustrious career, where the fans saw her serving up aces on tennis courts, Mirza will now also serve up expert insights off the court on Sony Sports Network’s ‘Extraaa Serve’. The Arjuna Award, Padma Shri, Major Dhyan Chand Khel Ratna Award, and Padma Bhushan recipient will be seen on the Sony Sports Network beginning on May 28, 2023, with the Roland-Garros.

Sony Sports Network has launched a new campaign dubbed “Home of Tennis.” The campaign portrays Mirza, Sony Sports Network, and the three Grand Slams as a perfect match, and it celebrates her journey as she takes on the role of an expert after retiring from tennis.

The first film talks about Mirza exclusively partnering with Sony Sports Network. The second film showcases her presenting Roland Garros, Clay that Slays, to Indian audiences. The third film will showcase Sony Sports Network as the Home to Tennis with all three Grand Slams – Australian Open, Roland Garros, and US Open, presented by the Tennis Ace.

The fourth film with Mirza will be a teaser for the US Open, which is truly a Glam Slam and will launch in August.

Rajesh Kaul, Chief Revenue Officer – Distribution and International Business and Head – Sports Business, Sony Pictures Networks India, “We truly believe that Sania Mirza’s expertise and passion for tennis will be a great addition to our team, and we are thrilled to have her as the Tennis Ambassador for Sony Sports Network. This partnership with the Padma Bhushan awardee will further strengthen our position as the premier destination for tennis in India, as well as enhance the viewing experience of tennis fans in India. Sony Sports Network has been at the forefront of providing the best tennis content, and additionally, we are the first broadcasters to telecast the Grand Slams live in multiple regional languages. This initiative has been widely appreciated by viewers across India, as it has taken the sport to a wider audience.”

Mirza said, “I am very excited to be a part of the Tennis Broadcast with Sony Sports Network post my recent retirement. With a strong portfolio of three of the four Grand Slams, Sony Sports Network is the Home of Tennis in India. It feels great to be part of the network’s commitment to bringing the best tennis content to viewers in India.”

The live coverage of Roland Garros 2023 can be viewed on Sony Sports Ten 5 (English), Sony Sports Ten 2 (English), Sony Sports Ten 3 (Hindi) and Sony Sports Ten 4 (Tamil and Telugu) channels starting from May 28, 2023.

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