Wieden+Kennedy India continues to draw senior talent, ever since they opened their Mumbai office in mid-2022.

Kapil Batra joined the ship of fools, as Dan Wieden famously referred to the agency he co-founded. Kapil will report to Santosh Padhi as National Creative Director for India. To begin, his primary emphasis will be the Delhi office, from which he will operate.

During his two decades in the industry, Kapil has been responsible for campaigns that have become household names, such as the PayTM Karo phenomenon, the endearing Share a Coke campaign (Friend Request & Landlord), the imaginative and award-winning Dettol soap bubbles activation, the widely shared Rudali campaign for Radio Mirchi, the much-awarded PayTM Sweet Change activation, and work for brands such as Yatra.com, Maggi, Domino’s Pizza, Alpe

His work has received recognition at Cannes, Adfest, D&AD, Spikes, Clio, One Show, Mirchi Kaan, Goa Fest, and Effies.

He was previously the creative director for McCann Erickson’s Gurgaon office. Kapil is the latest in a string of prominent senior-level additions at W+K. Shreekant Srinivasan (Head of Business, Delhi) and Anirban Roy (Head of Strategy) arrived at the end of last year.

Ayesha Ghosh will take over as President in July 2022. Santosh Padhi was the first to join the resurgence as CCO. The Jio 5G account was a huge win for the agency at the start of this year.

Speaking about his new role, Kapil said, “W+K has consistently created work that’s awe-inspiring. It is bold and rooted in culture. So when this opportunity to be a part of this truly creatively driven organization came, I got all excited. And in my subsequent interactions with Paddy and Ayesha, where they spoke about their vision for W+K India, the culture, and more importantly, the vibes I got, everything was just fantastic. I am happy to join the talented team here and contribute to writing an exciting new chapter for W+K India.”