Bharti Airtel has launched a new brand campaign called “The Airtel 5G Plus.”

The campaign focuses on three key elements that distinguish Airtel 5G Plus. These are some examples:

• The fastest speeds available, up to 30 times quicker than 4G.
• Technology that is widely acknowledged over the world.
• A network that is more environmentally friendly.
• In a highly modern way, the advertisement emphasizes the clear benefit and boundless possibilities that Airtel 5G Plus provides to its users.

The TV commercial campaign was created by DDB Mudra and produced by Equinox Films.

The Airtel 5G Plus TV commercial has been dubbed into 12 languages and will be localized for viewers across the country once it is fully rolled out. Over the next three weeks, the 360-degree campaign will be viewed broadly across mediums such as television, digital, and outdoor.

Ram Madhvani, Founder and Director, Equinox Films, said, “The thing I’ve learned in advertising is that it’s not just about ‘what’ is being said or ‘how’ it’s being said but also about what the audience ‘feels’ when it ‘sees’ any piece of communication. Our film is an example of this. We have tried to create a visceral experience for the audience to create a feeling of speed and future-ready technology which is what Airtel 5G Plus is actually about.”

Shashwat Sharma, Director of Consumer Business, Bharti Airtel, said, “I would first like to take this opportunity to thank our 10 million happy 5G users who have embraced ultrafast Airtel 5G Plus. Customer obsession is what drives us at Airtel and we have taken the lead to simplify the new technology and get our customers to experience the real difference of 5G.”

“Airtel 5G Plus, while delivering incredible speeds and the best voice experience, will work on all 5G smartphones and be kinder to the environment. Additionally, all our customers will be able to enjoy the advantage of 5G services using their existing SIMs at no additional cost. We invite more and more customers to experience the power of limitless possibilities on Airtel 5G Plus,” Shashwat added.