SpringServe, the leading independent TV ad-serving platform now part of Magnite, has announced that QYOU Media India has selected them as the primary ad server.

The move comes as QYOU Media India focuses on providing the best viewing experience possible across its premium content library, intending to connect more advertisers with viewers.

QYOU Media India’s Q PLAY entertainment app has a growing presence on Connected TV with channels including – The Q, Q Marathi, The Q Kahaniyan, The Q Comedistaan, and Q GameX.

The entertainment network’s channels deliver popular digital content from digital creators for young Indian viewers. With the rapid growth of Connected TV in India, QYOU Media India is focusing on expanding its digital footprint by bringing on valuable service partners such as SpringServe.

Krishna Menon, COO, of QYOU Media India, said, “As our business grows across screens and formats, we must align with a technology partner who supports our vision as we continue to scale. SpringServe’s advanced ad-serving features will enhance our inventory management. We look forward to our partnership with SpringServe as we scale to become a holistic entertainment brand in India.”

SpringServe’s built-for-video CTV ad-serving capabilities provide publishers with enhanced insight, transparency, and control. QYOU Media India will leverage proprietary SpringServe features to enable more efficient and accurate management of advertising for more optimal ad experiences.

Leon Siotis, Head of International at SpringServe, said, “As competition increases throughout the streaming landscape, the need to deliver a seamless ad experience is crucial to success for many platforms. QYOU Media India’s adoption of SpringServe will help them more effectively manage to advertise and we look forward to supporting them in their efforts to provide a premium experience for consumers.”