News body NBDA seeks journalistic exemption under digital data rules 
‘Ramayana’ producer Malhotra likens film to ‘Avatar’, ‘LOTR’, ‘Odyssey’ 
Bombay HC protects ‘Ramayana’ from piracy 
CEO Jassy says Prime Video gains profit; bullish on ad momentum 
JioStar Q2 revenue up 10.1% to Rs 6,806cr. despite weak ad environ 
Google brings AI Mode ads to India, 9 other markets 
Despite subs’ additions & net profit rising, Airtel misses Q2 estimate 
‘Ramayana’ opens to mostly favourable reactions from moviegoers 
Disney to host first Asian edition of fan extravaganza D23 in Singapore 
Hindustan Times owner HT Media’s Q2 net profit up two-fold 
TRAI proposes new satcom authorisation framework, bats for D2D services 
Actor Saif Ali Khan will star in the Hindi adaptation of Danish/Swedish drama ‘Bron/Broen’ (The Bridge), which he will jointly produce with Endemol Shine India via his Black Knight Films banner.
It would be the eighth adaptation for the show after its success in the US/Mexico, the UK/France, Germany/Austria, Singapore/Malaysia and Russia/Estonia, according to a PTI report from Mumbai.
‘Bridge’ opens with a dead body discovered on a border that is shared by two countries – half the body lies in one and the other half in another. This discovery leads to a joint investigation by the police forces of the two regions, forcing detectives from both sides to work together to solve the crime.
Saif said the story of ‘The Bridge’ was “one-of-a-kind opportunity”.
“As an actor and producer, this is the one-of-a-kind opportunity that one waits for. It is a story that has been adapted the world over and loved by audiences, irrespective of their geographies, so yes, my team and I at Black Knight Films — Kunjal Punamiya (CEO/co-producer) and Pavan Kriplani (Creative Producer/co- producer) — are super excited to be associated with this project and getting it rolling,” the actor said in a statement.
Rishi Negi, CEO Endemol Shine India, said the story of ‘The Bridge’ is global in its appeal.
‘The Bridge’s script is powerful, as it speaks a language recognised and enjoyed by audiences sitting anywhere in the world. It is a global story that can be made distinctively local, using the basic premise of the series and we look forward to recreating the magic of this show to captivate the Indian audience,” Negi said.
Originally created and written by Hans Rosenfeldt as a joint production of Sweden’s Filmlance International, part of Banijay, and Denmark’s Nimbus Film, ‘The Bridge’ (Bron/Broen) was produced in co-production with Sveriges Television, DR, ZDF German Television network, ZDF Enterprises Gmbh, Film i Skane, NRK, Copenhagen Film Fund, Lumiere Group, Stiftelsen Ystad Osterlen Filmfond, with Norvision, and in co-operation with Malmo Stad.
The original has aired in more than 188 countries.
