Viacom18 Sports has secured exclusive media rights in Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan, and Sri Lanka to broadcast the Olympic Games Paris 2024, as well as non-exclusive rights to the Winter Youth Olympic Games Gangwon 2024.

Viacom18 will provide multi-platform coverage of the Games as well as free-to-air television coverage in the region under the terms of the agreement.

“Through this partnership with Viacom18, fans across India and the Subcontinent will be able to witness the magic of the Olympic Games,” said IOC President Thomas Bach. “As a dynamic sports and media market, this is an important strategic region for Olympic broadcasting, and this new media rights agreement will help us inspire fans and young people across these countries to engage with Olympic sports and the Olympic values,” he added.

“The Olympic Movement is growing in India, buoyed by tremendous medal-winning performances by Indian athletes and their inspiring stories, a growing sporting culture, and exponentially increased access to top-level content for millions of Indian sporting fans on their devices,” said Anil Jayaraj, CEO of Viacom18 Sports. “We are delighted that we can present live Olympic content to every Indian through our multiple platforms, and we are proud to showcase the ultimate pursuit of sporting excellence that all athletes embark on to achieve the pinnacle of sporting glory in Paris 2024,” he added.

The IOC works with media companies around the world to ensure that as many people as possible are able to experience the magic of the Olympic Games.