‘Shark Tank‘, which debuted in India in 2021, quickly established a stronghold in the market, receiving an overwhelming response from brands and advertisers.

The show will return for its second season on January 2, 2022.

In an era of impactful marketing and effective advertising, brands are increasingly seeking partnerships that are one-of-a-kind and provide direct engagement with the audience. One such success story is the partnership between Sony LIV and ACKO.

The show provided aspiring entrepreneurs with fresh opportunities to follow their dreams, the company said in a statement.

Echoing this sentiment, ACKO once again has joined hands with the platform to celebrate the ‘Change Makers’, who are not only raising the bar for entrepreneurship but also driving change through innovative solutions.

This will be incorporated into the show through a special segment in which one outstanding participant will be invited to sign on the “ACKO Change Makers Wall” and speak with the host about how their business will change the landscape and solve a specific problem.

This year, representing the ground-breaking start-up ecosystem in the country, are sharks of season 1 – Aman Gupta (Co-Founder and CMO of boAt), Anupam Mittal (Founder and CEO of Shaadi.com – People Group), Namita Thapar (Executive Director of Emcure Pharmaceuticals), Vineeta Singh (Co-Founder and CEO of SUGAR Cosmetics), Peyush Bansal (Founder & CEO of Lenskart.com), along with new shark – Amit Jain CEO and Co-founder – CarDekho Group, InsuranceDekho.com.