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Viacom18 Sports announced an expansive content line-up, offering viewers compelling storytelling around famous rivalries, revered heroes, seminal moments, and stories of ardent fans of the FIFA World Cup in the lead-up to the 2022 edition to be held in Qatar from November 20 to December 18.
The programming on Sports18-1 and JioCinema kicked off with ‘FIFA World Cup 2022 Road To Qatar’, a 16-episode show profiling the 32 teams that have qualified for the World Cup.
The build-up programming includes on-field and off-field exploits of World Cup superstars like Cristiano Ronaldo, Lionel Messi, Neymar Jr., Kylian Mbappe and many more through shows like ‘Football Goal’D Super 16’ and ‘The Fantastic Lives of Footballers’, a press release from Viacom18 said.
JioCinema, which is now available to download for all telecom services subscribers, will live-stream all the matches and offer curated content around the FIFA World Cup Qatar 2022. The competition will be available to all viewers on pay TV channels, Sports18-1 SD and HD.
Viacom18 Sports will provide hardcore football fans with a platform through original content pieces. ‘Flavours of Football in India’ will take viewers through unheard and extraordinary fan stories from football hotbeds of the country. ‘Football Adda’, a Bengali chat show around the FIFA World Cup, will give fans from West Bengal a voice to back their favourite teams and players.
Commenting on the programming, Viacom18 Sports Head of Content Siddharth Sharma said, “The FIFA World Cup is a total communal experience, and we want to offer content that brings everyone across the country together to enjoy the world’s greatest show.
“Our programming across five languages will cater to a wider audience and complement the never-seen-before extensive live coverage of the event on JioCinema which is now available to download for all telecom subscribers.”
