Viacom18 promises innovations for IPL-24 advertisers
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2 months ago 06:00:27am Television

Viacom18 promises innovations for IPL-24 advertisers

New Delhi, 14-February-2024, By IBW Team

Viacom18 promises innovations for IPL-24 advertisers

Following the success of the Indian Premier League (IPL) 2023, Viacom18 is gearing up to deliver an enhanced advertising experience for the upcoming IPL 2024 season.

According to The Hindu yesterday, several innovative features on JioCinema will cater to advertisers and engage fans in unique ways.

The advertising strategies are strategically categorized into Impact, Innovation, Engagement, Ads for Business, and Integration with each addressing specific advertising use cases.

Anup Govindan, Viacom18 Sports Head of Revenue, as per The Hindu report, expressed, “The launch of our array of offerings around IPL 2024 showcases the degree to which customizations are possible in digital advertising along with bringing great value to the table.”


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