Balaji Telefilms announced the appointment of Bhavini Sheth as a chief operating officer, according to regulatory filings.

Sheth will be responsible for building the new film slate, articulating the studio’s business strategy, initiating new business avenues, and partnering with a new pool of talent. She will be working directly with Shobha Kapoor and Ektaa R Kapoor.

Sheth has over 10 years of professional experience in the entertainment industry and brings with her extensive expertise in content production.

She is a practicing lawyer who initially started her career with Naik Naik & Co, had also built her own business where she advised and strategized business initiatives and mergers for some of the most renowned and successful talent, producers, and studios to build valuation and Intellectual Property (IP) early on in her career.

Commenting on the appointment of Bhavini, Ekta R Kapoor, joint managing director, Balaji Telefilms, said, “We are confident that Bhavini Sheth is the right person to take the brand to the next stage of growth and newer heights. She is a seasoned leader with a stellar reputation. With the insights that she has gleaned through her successful tenure in the industry, she will add value to the company as the new COO of Balaji Motion Pictures.”

Bhavini Sheth said, “Working with some of the strongest women leaders of our time and visionaries like Shobha Kapoor and Ektaa Kapoor, is indeed a valuable opportunity for me. Producing was always innate and this is the optimal time for me to venture into the movies business.”