Vedantu announces broadcast association with IPL 2022

Vedantu, the LIVE online learning platform, has announced the broadcast association with IPL for the upcoming season of the Tata Indian Premier League (IPL) 2022 starting on March 26, 2022.

Vedantu will be one of the key advertisers on the Star Sports Network for the IPL 2022 this season as part of this deal.

The second-largest K-12 brand will be present throughout the season with its recent campaign.

The commercials will run on a wide array of channels, including Star Sports 1, Star Sports 1 Hindi, Star Sports 1 Tamil, Star Sports 1 Telugu, Star Sports 1 Kannada, Star Sports 1 Bangla, Star Sports 1 HD Hindi, Star Sports 1 HD, Star Gold, Star Gold 2, Star Gold HD, and Asianet Plus.

The brand campaign will be available in Hindi, Tamil, Telugu, Kannada, Malayalam, and Bangla to maximize reach.

Commenting on the campaign, Nikhil Rungta, Chief Growth Officer, Vedantu said, “We are thrilled to be associated with the biggest cricket events in the country. TATA IPL, as a property, is very popular among our target audience, which includes both students and parents. When it comes to cricket, we will have full attention and a less cluttered space to reach out to our audience and with IPL T20’s scale, higher impact and enhanced brand awareness comes hand in hand.”

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