Tamil Nadu’s youngest GEC, Colors Tamil, today announced the launch of its much-anticipated fiction show, ‘Valli Thirumanam’.

Set amidst Set in the backdrop of Theni, ‘Valli Thirumanam’ revolves around Valli, a warm-hearted woman moneylender, trying to make her place in the patriarchal world.’

‘Valli Thirumanam’ shows people attempting to trick and betray her, Valli effuses a unique personality with her no-nonsense attitude and powerful demeanour, while camouflaging her kind and helpful nature beneath.

Commenting on the launch, Rajaraman S, Business Head – Colors Tamil said, “Colors Tamil is pleased to present Valli Thirumanam, which adheres to our philosophy of unique plotlines and inspiring storylines that have a social impact. It is about a strong woman who is a true personification of women’s empowerment.”

“Valli epitomizes the independent women of the present era, who think and act of their own free will. With this show, we hope to promote a woman’s sense of self-worth while also showcasing her decision-making roles in the home. We are confident that Colors Tamil will appeal to all audiences alike with Valli Thirumanam,” Rajaraman added.

The show is will premiere on January 3, 2022, at 8 pm and will air every Monday to Saturday on Colors Tamil.