One of India’s leading electric vehicle (EV) manufacturer, WardWizard Innovations and Mobility Ltd., has collaborated with ‘The Kapil Sharma Show’ with its new campaign #BachatOnTheMove.

Under the collaboration, the Joy e-bike will be co-presenting the Sharma show for eight weeks and the company’s new TVC will run during all the intervals of the programme. Joy e-bike has more than 400 touch-points across the nation and its products are in high demand, the company claimed in a statement.

The campaign aims to spread awareness on the necessity of electric two-wheeler vehicles to beat high-cost of commuting, apart from highlighting the cost-effectiveness and low running cost advantage of the entire range of Joy e-bike.

Speaking on the new TVC launch and partnership,  Sneha Shouche, Chief Financial Officer, WardWizard Innovations and Mobility Ltd., said, “Our new campaign focuses on the growing need for electric mobility in every household. It further aims to expand (the) brand’s presence across the country. Partnership with ‘The Kapil Sharma Show’ is the most suitable platform to present our theme of #BachatOnTheMove as the show is the power booster of every household and, hence, we are getting an opportunity to present our world-class range of electric two-wheelers across the nation.”