India’s leading private radio and entertainment network Monday announced the return of ‘South Side Story’, an event that showcases and celebrates the flavors of South India. Not just music from the finest artists and bands, the digital festival also brings food, shopping, memorabilia, and much more for audiences to enjoy from the comfort of their homes.

According to the company’s press release, this year’s edition of ‘South Side Story’ will have some of the popular regional Indie bands and music artists like GowryLekshmi, Thaikkudam Bridge, Sithara’s Project Malabaricus, Rap Kid, Street Academics, Thirumali, Job Kurian, Ainthinai, Sreejith The beard, Bhadra, Brotha v and PrarthanaIndrajith.

With three stages, multiple artists, and various engaging segments, ‘South Side Story’ will represent the most authentic vibe of Southern India in a contemporary way to the rest of the world.

Speaking about the event, Nisha Narayana, Director & COO, RED FM and Magic FM, said, “When we started ‘South Side Story’ in 2019, we wanted to showcase the rich culture and music of south India to the rest of the country. At RED FM, we build communities and festivals that are niche.

“We are happier doing a higher number of smaller, inclusive festivals that encourage more freedom to experiment and be more creative. ‘South Side Story’ is our humble effort to celebrate one-of-its-kind original music from the South. In these limitations of the pandemic, we have tried to give you an experience that we feel you will love.”

The festival will be streamed on August 21, 2021 on 93.5 RED FM.